Boston Consulting Group (BCG) is a global management consulting firm founded in 1963 and headquartered in Boston, Massachusetts, USA. The company is considered a pioneer in the field of strategic management consulting, renowned for its innovative spirit and advanced management consulting tools and theories. One of the biggest features of the Boston Consulting Group is the famous "Boston Matrix" in the field of management, which was founded by the company in the 1960s.
The business functions of Boston Consulting Group cover enterprise strategy, information technology, enterprise organization, and operational efficiency. The company works closely with clients to help them identify development opportunities, address challenges, and assist in business transformation. Its solution combines profound insights into the company and market situation, and closely collaborates with various levels of customer organizations to ensure that customers can gain sustainable competitive advantages.
BCG has offices in over 90 cities across 50 countries worldwide, with a diverse global team dedicated to providing comprehensive solutions through management consulting, technology and design, as well as enterprise and digital venture capital. In addition, BCG has made contributions to the development of management theory, proposing management concepts and analytical models including experience curves, time-based competition, market segmentation marketing methods, portfolio strategies, value based management models, sustainable growth equations, shareholder value, strategic market segmentation, customer discovery, and value chain analysis.
Boston Consulting Group reached a strategic partnership with Tencent Cloud in July 2021, and the two sides will carry out comprehensive cooperation in multiple fields such as finance and retail to jointly assist enterprises in their digital transformation.
