‌‌Lazada‌

Lazada is one of the largest online shopping websites in Southeast Asia, founded in 2012 and headquartered in Singapore. Lazada is controlled by Alibaba Group and is committed to promoting the development of markets such as Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam through business and technology. Lazada's goal is to serve 300 million consumers by 2030 and become the best choice for Southeast Asian brands and sellers to achieve digital transformation. ‌

Lazada Group has been Alibaba Group's flagship e-commerce platform in Southeast Asia since 2016, receiving significant capital and technological support. In July 2024, Lazada recorded an EBITDA (earnings before interest, tax, depreciation, and amortization) conversion to positive, achieving profitability. Lazada has a wide user base and active seller community in Southeast Asia, and its digital ecosystem has successfully connected 160 million active consumers and over 1 million active sellers per month in Southeast Asia.

Lazada not only offers a wide range of products, including beauty products, fashion products, consumer electronics, household goods, toys, sports equipment, and daily necessities, but also focuses on providing the best customer experience. Through self operated home delivery services supported by nearly 100 logistics partners, Lazada provides comprehensive customer service and free return services.

In terms of payment, Lazada provides various bank card payments through the "Lazada Wallet" and has pioneered "cash on delivery" in Southeast Asia to meet the needs of consumers in some underdeveloped areas who are not accustomed to using bank cards. This series of investments has also enabled Lazada to achieve success in expanding its brand merchants in Southeast Asia.

In addition, Lazada has launched the "See Now, Buy Now" feature, which allows merchants to showcase their products in real time and establish connections with new customers to enhance customer loyalty. Lazada has also partnered with the International Olympic Committee to become its official partner in Southeast Asia, further enhancing its brand influence.