TikTok Shop

TikTok Shop is an e-commerce platform under TikTok, which helps sellers' products directly reach consumers through interest content recommendation functions. TikTok Shop has officially made e-commerce a key focus of its business since 2021, and has been launched in Indonesia, the UK, and other places. Currently, it has swept the Southeast Asian market and become the preferred e-commerce platform for some Southeast Asian sellers.

TikTok Shop is based on TikTok's e-commerce business, using short videos and live streaming to display and sell products, providing a one-stop e-commerce solution. Merchants and brands can achieve sales and growth through TikTok Shop, and users can complete shopping without jumping to third-party platforms, improving product conversion rates and user shopping experience. TikTok Shop has been officially launched in markets such as the UK, US, Malaysia, Philippines, Thailand, Vietnam, and Singapore.

TikTok Shop has also shown great potential in the US market. The United States has a huge consumer base and an active online user base, and the user base in the social e-commerce field is also constantly expanding. The emergence of TikTok Shop has led a profound change in the social e-commerce landscape in the United States, providing cross-border sellers with in-depth market interpretation and marketing opportunities.